|St-Jean-de-Luz photo credit: RLasaosa via photopin cc|
I know the area well having spent numerous holidays in Biarritz during the 90s, when I lived in Paris with my French husband. However, we didn't play golf back then, and though we enjoyed memorable meals at L'Atlantique and Le Kaiku, we never spent more than an afternoon Saint-Jean-de-Luz, the charming port city just a few miles from the Spanish border where the Lacoste Ladies Open de France is taking place this week.
|Golf de Chantaco photo: myeasygolf.com|
Simone Thion de le Chaume was a renowned, golden-age golfer who became the first foreign player to win the British Girls Amateur and the first to win the British Ladies Amateur championships. Her marriage to French tennis star Rene Lacoste brought together two star athletes and led to the creation of an apparel brand that revolutionized athletic wear in the early nineteen thirties with the introduction of La Chemise Lacoste; the original version of today's ubiquitous polo shirt. A couple of years ago I wrote about the Lacoste family and their singular and profound relationship with golf.
The company has remained family owned... and continues to enjoy immense global popularity... almost 70 years after its creation, a testament to the tenacity that inspired its iconic crocodile logo. As for the 2012 Ladies Open de France, with Lacoste as title sponsor, the event will surely receive a warm welcome at home in Saint-Jean-de-Luz.