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Included was an ambitious campaign of public service announcements aimed at "women" and "couples", to encourage these two underrepresented groups to Get Golf Ready, with the PGA of America's nationally branded program which includes efficient, reasonably priced lessons, manageable goals and an emphasis on fun. There are signs that the campaign is working as program participation is up 65% this year. However, introducing young children to golf... and actually engaging them in the game... is what most agree is key to the sport's long term popularity. To that end the Boys & Girls Clubs of America's inclusion in Golf 2.0, the launch of PGA Junior League golf and the USGA's Junior Par initiatives, as well as ongoing efforts by The First Tee and Hook a Kid on Golf... not to mention the SNAG golf learning system... are all to be applauded.
In addition, there are many individuals... phys ed teachers and golf teaching professionals... and local organizations, working to promote golf in schools, which is something that could have a stellar impact on the long term growth of the game. Nonetheless, due to the US sports culture, getting support for golf in elementary schools... and even in secondary schools... is often an uphill battle.
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