Kickstarter Campaign for Eco-friendly Golf Apparel Brand Tomi Otee

I think it's safe to say that most of us are supporters of sustainability... at least, in principle.

Ideally, we'd choose to buy from companies who produce eco-friendly products, ensure fair labor practices and monitor the size of their carbon footprint.  Particularly when those companies offer stylish, high quality goods.

However, in today's environment of ongoing economic insecurity, consumers are also increasingly price-driven, and when it comes time to make a purchase, sustainability will often take backseat to low prices. As a result manufacturers are motivated... some would say obliged... to cut costs wherever possible.

In attempting to meet the demands of a competitive marketplace... and satisfy their shareholders... many companies adopt a strategy of sourcing the lowest cost materials and labor... wherever such can be found... with little regard for long-term impact and sustainability.  Sportswear brands large and small have found it a huge challenge to meet their investors' financial goals/growth expectations while simultaneously improving the environment and society ...and that's why I'm proud to be a backer of golf apparel brand Tomi Otee through their recently launched Kickstarter campaign.

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TOMI OTEE - Style Meets Sustainability in a Very Distinctive Golf Shirt

Polo style golf shirts, it's fair to say, have become ubiquitous.

They're worn by men, women and children in the cities and suburbs of just about every country on earth.   They come in a plethora of colors and prints, and these days they're likely to be made in some sort of lightweight, moisture-wicking performance fabric.

I own several dozen golf shirts, most of which I rarely, if ever, wear. Then there are the few I put on all the time. These are the ones in the colors I love...  that fit just right.  They're the rare gems, and at this point my small, coveted collection is somewhat worse-for-the-wear.

Several weeks ago however, I came upon a couple of golf shirts that have categorically... and very quickly... become my favorites.

The company that makes these stellar shirts is TOMI OTEE, an enterprise with a vision that goes well beyond the attractive, innovative shirts they've created. I met the founder of TOMI OTEE, Thomas Ferré earlier this year in New York City where he'd recently been selected to receive the prestigious French-American Entrepreneurship Award.

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