Back in the (very) early days of this blog, Natalie Gulbis and Sophie Sandolo were each doing them, while a gaggle of Australian golfers collectively caused some controversy with their daring daybook.
Then, a few years ago, the craze seemed to fade; where sexy glamour shots once ruled, the focus shifted towards sportiness and... golf. The traditionalists were probably pleased with this development, while fans of the sport's sensual side lamented.
Bavarian business partners Kerstin Maria Stretz and Helmut Grabowski are passionate amateur golfers and their goal with GolfersLust is to build a spirited and exciting golf lifestyle brand in a country where the sport is still perceived by many as... conservative, draconian and totally un-fun!
Inspired by the iconic Pirelli calendar... which for decades has enhanced the image of a venerable Italian tire manufacturer... Stretz and Grabowski were convinced that such a publication could help to sweep away the dusty perceptions many still have about golf. So they assembled a team that included fashion photographer Ulrich H.M. Wolf and makeup artist Bettina Wolf... both well known for their work in the European fashion scene... and headed to Ibiza. A number of stunning models (and some top of the line golf equipment) were the final ingredients.
The result is GolfersLust, an elegant calendar with... in Stretz's words... "a touch of eroticism". Golf is the theme, but I think it's safe to say, these photos transcend the game. Oh, the purists will not be pleased, that's for sure, but I don't think that matters much to the team at GolfersLust, they're too busy creating their singular golf lifestyle brand. The calender can be ordered at the GolfersLust website.
